Venue:

Bank of Ireland, Dublin 2

Date:

Tue Sep 26 18:30

Attendees:

127

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Enter China - From Ireland With Love

Looking to become an entrepreneur or be a better business owner? Come along and join us for a Last Tuesday with Entrepreneurs Anonymous!

Surround yourself with a circle of like minded people. Experienced entrepreneurs as speakers will inspire and help you with your road to success

This Last Tuesday Sarah Martin from MamaBud will talk about market diversification and lean market entry mechanisms for China and other markets and how Mamabud help companies sell to China quickly and cost effectively, using lean methodology for market entry AKA Lean Market Entry. Normally it costs a minimum of €500k and 2 years for a company to enter China before they sell a unit. Mamabud gets them trading online in just 2 months and test all aspects of their proposition in market.

How? They develop their digital assets (MVP) drive traffic to the store (with social media influencers), gather data, watch behaviour, take consumer feedback. Then they adjust messaging/pricing etc and repeat. The ambition is to refine the proposition for the market for a sustainable growth strategy for this super complex market.


Sarah's best advice anyone thinking of getting started can get is to prove the problem exists, understand who the problem affects and ensure that it is annoying enough to motivate action.

Sarah will talk about her journey into entrepreneurship, and give tips on ways to work with the Chinese market.

Startup Weekend

Have you ever seen a new product, app, or business and thought to yourself, "that was my idea a few years ago"? If you have, that means you did not have a process for taking that idea from concept to creation


Startup Weekend is your chance to learn how to put your idea into action within a matter of days! One of the organisers of Startup Weekend, Sandra Wycech, will be at this event to give information about the upcoming Travel Tech edition taking place in Kilkenny in November. See more here

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