Venue:

Dublin City Centre - To Be Announced , Dublin

Date:

Tue Sep 26 18:30

Attendees:

19

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Enter China - From Ireland With Love

Looking to become an entrepreneur or be a better business owner? Come along and join us for a Last Tuesday with Entrepreneurs Anonymous!

Surround yourself with a circle of like minded people. Experienced entrepreneurs as speakers will inspire and help you with your road to success!

This Last Tuesday Sarah Martin from MamaBud will talk about entrepreneurship and China! At MamaBud Sarah helps companies access the €24bn Mother and baby market in China with a B2C ecommerce selling platform and support services. Instead of €500m cost and two years development, suppliers can sell with MamaBud within just 2 months, for a fraction of the cost.

She will talk about market diversification and lean market entry mechanisms for China and other markets and how Mamabud help companies sell to China quickly and cost effectively, using lean methodology for market entry AKA Lean Market Entry. Normally it costs a minimum of €500k and 2 years for a company to enter China before they sell a unit. Mamabud gets them trading online in just 2 months and test all aspects of their proposition in market.

How? They develop their digital assets (MVP) drive traffic to the store (with social media influencers), gather data, watch behaviour, take consumer feedback. Then they adjust messaging/pricing etc and repeat. The ambition is to refine the proposition for the market for a sustainable growth strategy for this super complex market.


Sarah's best advice anyone thinking of getting started can get is to prove the problem exists, understand who the problem affects and ensure that it is annoying enough to motivate action.

Sarah will talk about her journey into entrepreneurship, and give tips on ways to work with the Chinese market.

More details to follow.

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