Big Data Buzz Travel Talks

Travel Meets Big Data

Meet The World - room November 19, 2016 1:30 pm - 2:00 pm

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Silviu Preoteasa

Travel is one of the most competitive industries in terms of online advertising and digital marketing strategies. It is also a battlefield for giant players against which carving and defending a niche is beyond difficult. Can a small company gain and retain market share in this difficult landscape? The answer is yes – through Fast Iteration, Data-Driven Decisions and the will to Experiment in a pragmatic manner with Big Data and the Hadoop Ecosystem.