Are you the same as me? Tired of hearing buzzwords such as “mining gold in your data”, “finding valuable nuggets of information” or the ever present “actionable insights”. One of them crops up in any one of the many vendor pitches you are surely bombarded with. The hype around Big Data has reached fever pitch levels. On the other hand we have statements such as the one from Dan Ariely “Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.” In summary some kids get Big Data and others (read most) don’t. It doesn’t have to be that way. Data analytics is not rocket science (at least most of it).
In this talk we cut through the fog. We’ll have a look at what the real drivers behind the Big Data revolution are. More importantly I will show you how you can generate insights by using data in five simple steps.