“Winning Against All Odds: Big Data for the Budget Travel Industry” practical insights into using Big Data on a daily basis.

Travel is one of the most competitive industries, in terms of online advertising and digital marketing strategies. It is also a battlefield for giant players where carving out and defending a niche is beyond difficult. Can a small company gain and retain market share in this difficult landscape? The answer is yes – through fast iteration, data-driven decisions and the will to experiment in a pragmatic manner with the Hadoop ecosystem.